Srinagar: Bayer, a global enterprise with core competencies in the life science fields of healthcare and agriculture is partnering with Fruitbee Agritech Private Limited (Orchardly), a pioneer in the apple supply chain industry having the trust of apple growers over the last 40 years, to improve smallholder apple growers’ productivity and income.
Fruitbee Agritech drives with the vision of “People-not-profits, we are growers first” providing complete farm-to-fork solutions with their modern state-of-the-art climate-controlled storage and logistics services with a capacity of 15,000 metric tonnes.
The collaboration will support over 10,000 apple smallholders.
Speaking about Bayer’s role in the collaboration, Ajeet Chahal, Lead – Commercial Key Accounts and Alternate Business Models, Bayer Crop Science Limited said, “we are looking at targeted interventions for smallholder apple growers such as integrated crop management solutions with a focus on high-density plantations and other food value-chain interventions to improve grower’s productivity and quality of apples in line with the consumer requirements.”
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Uzair Javaid, Fruitbee Agritech Private Limited (Orchadly) said, “we are pleased to join hands with Bayer Crop Science for sustainability in the food value chain. This will pave way for a strong foundation for providing optimal resources to farmers and helping them with modern agricultural practices.”