SEOUL: 21st century pop icons BTS, the newly appointed ambassadors for Busan’s World Expo 2030 bid, announced that the group would hold the Global Busan Concert to support the nation’s bid to host the 2030 World Expo in Busan Metropolitan City.
HYBE’s Chairman Bang Si-Hyuk and CEO Park Jiwon, and Mayor of Busan Metropolitan City Park Heong-joon signed a Memorandum of Understanding (MOU) this morning at the Busan Metropolitan City Hall to promote Busan’s bid for the World Expo 2030. As part of the agreement, BTS as ambassadors will hold the Global Busan Concert in efforts to bring the World Expo 2030 to Busan.
The memorandum covers joint initiatives for Busan to succeed in its bid as the host. It includes BTS to:
Act as the ambassadors;
Hold Global Concert in Busan, activities to appeal to the members of the Bureau International des Expositions (BIE);
Personally introduce the proposed site for the BIE Enquiry Missions;
Serve as the ambassadors at South Korea’s presentation session;
Be present on the election day to support the bid;
Provide photos and videos for the city’s digital campaigns, and;
Spread promotional videos via official social media channels, and more.
Chairman Bang said, “Given the importance of its bid as a nation to host the World Expo 2030 in Busan, BTS and HYBE will do our best to successfully bring the World Expo to Busan. This will be a great opportunity to contribute to further development of K-Culture as well as its local pop cultures in Busan.”
Mayor Park said, “I’d like to express my sincere appreciation to the members of BTS and HYBE for accepting to be the ambassadors of the World Expo 2030 in Busan. The group’s support as ambassadors will be incredibly helpful in stepping up our efforts to bring the World Expo to Busan.”
Further information about ambassador activities including Global Concert will be shared in due course.
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” are a GRAMMY-nominated South Korean boyband that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and the way they interact with their fans, the band has established themselves as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilized millions of fans across the world (named ARMY), collected six No.1 Billboard Hot 100 singles in a span of a year and just over a month, and performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS were nominated two years in a row for Best Pop Duo/Group Performance at the 63rd and 64th GRAMMY Awards and have been recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021) and MTV Video Music Awards.
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