Srinagar: Tata Tea launched its latest edition of JaagoRe, Iss Baar SabKeLiye JaagoRe with an aim to spread awareness on a cause which is the need of the hour in the current state of Pandemic – urging people to lend a helping hand to those who have been a helping hand in their daily life.
It aims to sensitize people and urge them to help those who may need support in their Covid-19 vaccination journey. The initiative calls on individuals to come forward and offer assistance to everyday workers like maids, drivers, security guards and gardeners who may not have access to the right resources, platforms to register for their vaccination or may have limited access to knowledge on vaccination.
The initiative will involve spreading awareness and inspiring others to help their support staff and people around them to get vaccinated through digital outreach and leveraging authentic influencers on Social media, facilitating information, which involves a dedicated microsite offering vaccination-related information, resources, and support tips and tying up with volunteer groups and NGOs to help the less privileged in their vaccination journey.
Commenting on the initiative, Puneet Das, President – Packaged Beverages India & South Asia, said, “JaagoRe has always been instrumental in addressing large social issues collectively by spreading awareness and inspiring people to take action. This time, we are focused on protecting those who help us every day by assisting them in their vaccination efforts.